Vision - Story (Tulsi farmers, global Sustainability)

• My ‘Boss’ is the Vision of Global Sustainability, a huge and powerful Force
• I usually call her the ‘Organic India Vision’ and she is much greater than the Organic India Company.
• Seeing that Humans could not have accomplished what we have accomplished helps me to see that there is a greater life force and will that is really doing the work.
• Often I say to myself: “Prashanti do your best and the Vision will do the Rest”
• I Bring my Boss/Guide to the Table, all the while knowing She brings us to the Table

Industry Presence: Authority and Credibility

• I am a “One Phone Call” Person in many key situations. I am connected so I can accomplish in one call to a ‘friend/ally’ what it might take another person months to accomplish if at all so I bring savings, effectiveness, efficiency
• I have a name and reputation that will draw attention of all involved, from sourcing ingredients to marketing to Consumers, retailers and distributors
• When I design a product people know it will be good and use/support that product sight unseen as it is known that it simply is not in my nature to produce an inferior product.
• I can gather a stellar Team/Board together of Industry paragons
• I can interface quickly and effectively with the Industry 

Formulator

• As an Herbalist I can formulate according to Herbs
• As a Nutritional Consultant I can formulate according to Nutriceuticals and Scientific research
• As an Ayurvedic Practitioner I can formulate according to Energetics of Substances and intended Activity of the product and the constituents of the targeted markets
• As an experienced source of Organic Biodynamic Sustainable Herbs I know what herbs are best to formulate with to optimize our goals of Sustainability
• As an actual Medicine Maker I know that the best medicine follows the 8 rules of the Yoga of Sustainability, and I formulate accordingly.
• As a business man I can formulate with a profit in mind, with Market Driven Sustainability in mind, as one of our products has to be a Model of how a Corporation can be very profitable not inspite of but rather because of being very Socially/environmentally responsible in all ways
• Companies often pay $10,000 for a reliable formulator so I bring savings and efficiency to us

Sourcing Herbs/Nutraceuticals

• I am very connected, especially to people who are doing good work in the world of growing and wild crafting and manufacturing medicinal formulas and functional foods.
• I can go to the source and avoid the middle men of brokers, etc, thereby reducing costs and increasing accountability
• I source by quality, by Dana (right giving), by accountability, and by intention and by profits (market driven sustainability)

Manufacture Management

• I am experienced in all aspects of the manufacturing process, from initial processing of herbs to the ‘medicine making’ aspects to the final packaging/shipping
• I need High quality, I just have to have it, so I tend to go the extra mile to ensure all involved goes the extra mile, and in this way ensure the product can go the extra mile which will result in more effectiveness, felt effect, and hence more sales
• I have an innate and a developed intuition sense about how to optimize processes and products
• As an engineer, designer, builder, inventor I can and have optimized manufacturing and processing machinery and techniques
• Note the 400 page paper I wrote for Kelloggs cereal on optimizing the cooking of cereal grains where I combined Biothermochemistry with Computational fluid dynamics and Heat Transfer

Quality control

• At all levels and stages of productions
• The quality of the Earth in which the herbs are grown
• The quality of manufacturing (ISO 9002 and GMP)
• The quality of marketing
• The resultant quality of life of all Species involved
• The quality of the Collective Mind
• The quality of the Human Presence on this Planet
• It all has to be win-win

Research Substantial Files and Marketing/Consumer Education/Info

• I have already accomplished and published a large portfolio of required Substantiation
• I am a PhD (Candidate) in Electrical BioPhysics and an Ethnopharmacologist so I can read and understand the western peer-reviewed scientific journal articles that are required to establish pertinent substantiation
• I am connected at the Local Universities where I can accomplish cost-effective research of topics in thousands of databases across the world that are otherwise not accessible

Write Substantiation Files

• It is one thing to research, it is entirely different to write
• I have written and published technical papers so I can successfully write to highly educated audiences (Mayo Clinic, UConn Med School, etc)
• I can translate scientific jargon to successfully write to the common/pop audience

Write Marketing Copy

• I have written successful Marketing Copy for years
• For a variety of Companies
• To a variety of audiences

New Formula Development

• Always in touch with and looking at new trends
• Kala-Deshi-Patra principle: Formulate for the Time-Place-Lineage/Strata of the consumer
• New formulas in order to bring new herbs/nutriceuticals to the market
• New formulations in order to bring out new types of products
• New formulas in order to adapt to changing sources, fsor better or for worse
• An in-house expert to allow us to ‘fly by the seat of our pants’ so that our efforts/products can ‘turn on a dime’ like a ‘Beltway Bandit’ to optimize our goals and standards

Marketing: Distributor, Professionals, Retailers, Brokers, Consumers,

Trade Shows/Conferences/Festivals

• I have the experience and ability to optimize our success with practically all levels of Marketing
• I can get us ‘On the Shelf’ of distributors, retailers, Spas, clinicians
• I can get consumers to take us ‘Off the Shelf’
• I can and have created a vast array of ‘Presences’ from Industry Conventions to Freak Festivals to Yoga Seminars, etc.